Piehole

In the U.S., we believe that with enough grit, determination and, most of all, passion, our wildest dreams can become a reality.

According to a study by Inc. and the National Business Incubator Association, 80% of new businesses fail within the first five years. Why do businesses with all the right ingredients – talented people, brilliant ideas and genuine passion – crash and burn?

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Although couture may seem irrelevant to a corporate audience, Valerie Jacobs, Vice President of LPK Trends and an associate professor in product development at the University of Cincinnati’s prestigious Design, Architecture, Art and Planning program, believes that thinking like a fashion designer can help to refresh innovation. Valerie asserts that by borrowing practices engrained in the fashion industry, design can move beyond the functional and into a realm that is more visceral and meaningful to the consumer.

We recently chatted with Valerie to find out more about the “fashion thinking” concept.

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