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Archive for April, 2011

Road Rules: How Running a Race is Like Running a Business

Wednesday, April 27th, 2011

Cincinnati is buzzing with excitement for the 13th Annual Flying Pig Marathon on Sunday, May 1 ‘ one of the country’s most popular races. ‘Running USA reported that with 8,660 participants, the 2009 Flying Pig half-marathon was the 57th largest race of any distance in the country. The full 26.2 mile marathon in 2009 had 4,071 finishers, making it the 26th largest marathon in the country. This year pre-registration for Sunday’s race jumped by 16.4 percent.

Michael E. Anderson, 2009

This April, Cincinnati’s runners have braved the elements of one of the wettest months in the city’s history, lacing up their shoes and hitting the pavement despite the incessant rain.’ These intrepid trainees have inspired us to notice that the business of running is a lot like running a business.

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Surprise and Delight.

Wednesday, April 27th, 2011

Something as small and seemingly insignificant as a bottle cap brings joy and creates intrigue. Little pieces of art.

Shot on an iPhone, indoor with natural sunlight in HDR. Edited with Adobe Photoshop Express.

Photo by: http://www.woodyhayesdesign.com/

You Say You Want a Social Revolution?

Wednesday, April 20th, 2011

As the wave of democratic protests and rebellions continue to wash across the Middle East, very few are left doubting the power of social media ‘ least of all, ousted-president Hosni Mubarak. The Egyptian Revolution earlier this year quickly earned the nickname “The Facebook Revolution” as social media, like Twitter and Facebook, helped transform the country’s amorphous unrest into an 18-day uprising.

So, what’s the lesson for us? As social media becomes increasingly available to, and increasingly used by,’unlikely audiences, it’s important to stay in touch with who your audience is. In addition, the proliferation of mobile devices among people of all ages has resulted in some surprising new opportunities for marketing.’ “Top level management including the C-Suite is accessible via digital media as are the aging population. Two audiences that cannot be ignored,” said Ann Keeling, President, Cristofoli-Keeling, Inc.

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Constructed Light

Wednesday, April 20th, 2011

Fluorescent tube lighting as art. ‘Light installation by Dan Flavin. Shot at Art Basel Miami 2010.

“One might not think of light as a matter of fact, but I do. And it is, as I said, as plain and open and direct an art as you will ever find.” –Dan Flavin, 1987

Shot on the iPhone with HDR. No manipulation.

Photo by: http://www.woodyhayesdesign.com/

Is the Business Card Dead?

Wednesday, April 13th, 2011

Leave it to Texans to draw a line in the sand.

Last month’s South by Southwest Music and Film Interactive festival (SXSW) in Austin, Texas brought together thousands of musicians, artists and entertainment entrepreneurs.’ After more than a week of networking, brainstorming and self-promoting in the Lone Star State, several notable business leaders in attendance returned home with the same question: is the business card obsolete in the digital age?

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