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Archive for March, 2013

Fly away.

Friday, March 29th, 2013

Colorful, ethereal fabric and purposely placed graphics telegraph without a word ever muttered.

Shot on an iPhone by Jon Keeling.

Scene Around Cincinnati

Wednesday, March 27th, 2013

Despite the cold and snow, Opening Day for the Reds is only days away, slated for Monday, April 1 and all of Cincinnati is buzzing with excitement. After a successful season in 2012 and a heartbreaking loss in the Division Series, can Cincinnati maintain this energy all year?

Many festivities are planned for Opening Day against the Los Angeles Angels, including a block party at the Banks and a parade at Findlay Market in addition to the traditional in-game celebrations. Throughout the remainder of the week, there will be a multitude of private parties, food and drink specials at nearly all of the Downtown bars and restaurants, promotional giveaways, ticket specials and fireworks to celebrate the return of another baseball season.

All eyes are on Cincinnati after the Reds were awarded Major League Baseball’s 2015 All-Star Game, hosting the 86th Midsummer Classic at Great American Ball Park. According to, this will be the fifth time that the Reds have hosted the Midsummer Classic and the first time that it will be held at Great American Ball Park, which is rich with franchise history from the Cincinnati Reds Hall of Fame and Museum.

Forbes Magazine also recently named the city of Cincinnati on the list of ’15 U.S. Cities’ Emerging Downtowns.’ Specifically citing the recently opened Horseshoe Casino, the revitalized Over-the-Rhine neighborhood, the newly developed Banks and continued Banks projects, as well as the upcoming construction of the streetcar, Cincinnati has many projects on the horizon that will keep the city in the spotlight.

It’s about time that Cincinnati receives the attention it deserves from outsiders as well as from those who were born and bred here. Although the Reds upcoming season is only a small part of the equation, it is clear that Cincinnati’s positive momentum will continue into the coming years as the city grows and develops.

The architecture of life.

Friday, March 22nd, 2013

An abstract sculpture? A musical instrument? Try moving across the water without this….

Shot on an iPhone by Natalie Bieser

Plans for Pinterest

Wednesday, March 20th, 2013

By now, most consumers and marketers are at least aware of the social media darling, Pinterest. Recently, Pinterest unveiled an analytics tool, which will benefit brand pages and help marketers to better understand the impact of their efforts or ROI. But how does Pinterest plan to capitalize on these changes?

Social media managers for Pinterest pages are most likely rejoicing at their newfound ability to understand how audiences interact with their pins. This new tool will be available free to businesses, measuring how many people have pinned from their website, how many people have seen each pin and how many people visited their website from Pinterest. In addition, the platform will capture most frequently pinned content, most clicked and most recent pins. So what does all that mean at the end of the day?

According to Ben Silbermann, CEO of Pinterest, this new measurement component lays the initial groundwork for monetization. After all, it would be difficult to sell a product without the promise of efficient reach. Although Pinterest does not currently provide any advertising opportunities for brand marketers, brands continue to use the website to promote products as a way to further engage their customers and encourage traffic to their brand web sites.

In today’s social media world, a presence on Pinterest is important for brands and companies that have a story to tell or a lifestyle they can share through visuals. Since the beginning, Pinterest has been a fast-growing social media platform with endless potential, so it will be interesting to follow the changes that will occur in the coming year, particularly as they delve into monetizing strategies.

Even with these transformations, does Pinterest really have a future? The platform has already faced copyright challenges that have not been completely resolved in the grand scheme. With a user base of very targeted individuals and image driven companies, will Pinterest’s monetization strategy pull through? With a path paved by social media giants like Facebook and Twitter, we are hoping that Pinterest will continue in a positive direction.

Watchful eyes.

Friday, March 15th, 2013
Figurative sculptures are beautiful, artistic and inspiring. They can also be a source of security and solitude. ‘Someone’ to ‘talk’ to whenever the’mood strikes.

Shot on an iPhone by Rick Painter.