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Archive for November, 2017

PR by Taylor Swift

Wednesday, November 22nd, 2017

In the wake of the explosive pop-culture response to Taylor Swift’s new album Reputation, the main point of discussion seems to be how different the genre of her new music is in comparison to her past endeavors. But, what about the actual content of her songs?

Although Taylor may not be the unassuming 15-year-old we once knew and loved, the themes of her songs are extremely familiar. Her references may have changed from high school classes to private islands, but the shear essence of what she sings about is closely matched to her younger years.

Many artists have tried to evolve their sound, but she is undeniably one of the most successful in the plight to change her musical style while maintaining and growing her fan base.

One of the foundations of successful public relations is to understand various stakeholders individually and communicate the same message to all of them in a way that is most meaningful and clear to each party. The messaging is unchanged, but the medium, language, and timing can drastically affect how the message is received.

Taylor has proven herself extremely capable of relaying the same themes, but in a way that draws in a new and different demographic of listeners.  Maybe we could all learn something from Taylor Swift, other than the execution of a perfect break-up.

#WeddingHashtags

Wednesday, November 8th, 2017

Wedding hashtags in a nutshell:  they’re cliché, rarely as clever as you think, and honestly your guests are probably embarrassed to use them. And yet somehow this trend continues to trend to the point that the majority of couples getting married these days have one.

Most people have seen their fair share of cringe-worthy wedding hashtags, either being overused, only making sense to the bride and groom, or not quite hitting the mark of a successful pun.

This whole situation is inciting real concern in young adults as Grace Randles tweeted this summer: “what if my future husband’s last name doesn’t make a cute pun for our wedding hashtag……like this is the stuff that keeps me up at night.”

Steven Kleinschmidt responded by tweeting “I want to apologize now to my future wife”.

BuzzFeed featured this Twitter debacle and showed a few of the many outpouring of responses that Kleinschmidt received. The Twitter-sphere came together to help poor Steven find a wedding hashtag that wouldn’t leave him lonely. A few of the suggestions were:

Love is patient, #LoveIsKleinschmidt – Noah Cook

#HolyKleinschmidtWereGettingMarried – Landon Wade

#GetLitWithKleinschmidt – Emily Schrecengost

No need to worry if you’ve had similar issues coming up with the right wedding hashtag, as there are countless wedding hashtag generators that you can utilize.

As ridiculous and borderline sarcastic as wedding hashtags seem, there is one valuable trait that may just be enough to salvage their existence altogether. Wedding hashtags really are a huge gift to the happy couple, allowing them to follow the hashtag and share in all of the memories that were made during their special day.

So, next time you’re considering not including a wedding hashtag in your post, consider it a gift to the happy couple and swallow your pride.