Chew on this
Every serving of Piehole is jam-packed with genuine interest and wide-eyed curiosity. Topped with our two-cents' worth.
So open up and say, Aha! That's the Piehole Way.



JamSandwich

Archive for February, 2018

Where Style Meets Expertise: Cristofoli Keeling, Inc.

Wednesday, February 28th, 2018

Cristofoli Keeling, Inc. was founded around the idea that style inspires all. A majority woman-owned marketing communications firm established in 1999, Cristofoli Keeling, Inc. was created when founder, Ann Keeling, paired her seasoned design background with a high level of strategic communications experience. For today’s agile business environment, being comfortable with innovation is a prerequisite. Never shying away from exploring new ways to optimize client marketing investments, Cristofoli Keeling, Inc. embodies the entrepreneurial spirit, while leveraging the expertise and professionalism of an established organization.

After years of working in design management for international brand design firm LPK, Ann Keeling was asked to add the management of marketing communications for the firm to her client service role.  She observed that the public relations agencies would consistently position experienced professionals in the pitch process, but after winning the business, the execution would be handled by those less experienced who lacked industry understanding.

After seeing this reality become an unfortunate pattern, Keeling recognized an opportunity in the market to do things better. Vowing to provide clients with not only innovative thinking, but a seasoned understanding of their industry and challenges, Keeling founded the firm and stepped into the role that she continues to maintain today.

As founder and President of Cristofoli Keeling, Inc., clients have described Keeling by saying, “She strikes just the right balance between no-nonsense professionalism and setting a relaxed tone in the work-place.” An advocate for both clients and colleagues alike, Keeling has expanded her marketing communications empire, without ever neglecting her original goal – to provide every client with expert guidance and strategic execution.

Offering clients expertise without ever sacrificing style, Keeling lives by the adage, “Do It Right…Do It Big…Do It with Style.”

Every Job Has One Thing in Common, Work.

Wednesday, February 14th, 2018

“If you love what you do, you’ll never work a day in your life.”

We’ve all heard that saying or something similar repeated to us as we were selecting our career paths. We’ve been encouraged to follow our dreams, to find the thing that makes us so satisfied, that it won’t ever feel like work. Our culture has joyfully embraced the idea that a job is synonymous with a passion.

But that’s not true.

Being passionate about what you do is hugely important, but every job still has one thing in common – work. We’ve all watched people move from job to job or industry to industry in search of a fleeting passion, when in reality, they’re just in search of a job that doesn’t require effort.

Whether it’s a get-rich-quick scheme or simply another childhood aspiration to check off the list, there’s a reason that these narratives rarely play out in the way we’ve envisioned. They’re missing one fundamental ingredient. Sweat equity.

People often find something that they enjoy as a hobby and then attempt to monetize it. Can that be successful? Absolutely. But, they’re turning that pastime into a job, and most likely it was gratifying as a hobby because it was stress-free. So, while they’re monetizing “what they love,” they suddenly have new responsibilities and it’s no longer quite as thrilling.

So instead of chasing a dream that only sounds perfect because no work has been done, consider living your reality. One can dream for years without actualizing anything.

It can be an attractive idea or cop out more accurately, to go from pipedream to pipedream in search of the thing that lights your passion, but eventually everyone has to come to the reality that any worth-while job or goal requires work.