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Archive for April, 2018

Marketing Communications isn’t an Afterthought

Wednesday, April 25th, 2018

In our world passionate people have the ability to make things happen. From fighting for justice to creating innovative products and solutions, it takes passionate “big idea” thinkers to make the world turn and keep it moving forward.

With that being said, these “dreamers” while effective, often get ahead of themselves and jump to the end game before they’ve carefully thought out the steps to get there. Because marketing communications may not initially be a must-have to simply open the doors of a business or initiate a social movement, putting marketing strategies off until later may seem justified, but it will create issues in the long run including inconsistent brand identity, varying messaging, and a lack of brand awareness.

At some point every organization that has these issues comes to the conclusion that they have 2 different logos, no marketing strategy, and Tim’s 15-year-old niece isn’t cutting it anymore for social media management. Incorporating marketing communications into a business, organization or product development plan from the beginning, will ensure a cohesive overall brand identify and will set the stage for successful promotional efforts.

The longer that technology and well-branded initiatives have been a regular part of our lives, the better we are as a society at being digital skeptics. We can quickly evaluate a website or a social media page and decide if it’s legitimate, and most of what we are analyzing is subconscious. You don’t have a check list to go through such as…Are the images cohesive? Are there any typos on the website or social media posts? Is relevant contact information provided? Instead you just quickly glance at a page and analyze all of those things without ever realizing what you’re doing.

As our culture becomes more technologically savvy, maintaining minimum cohesive marketing communications is no longer an added privilege, but a basic necessity of representing a legitimate product, organization or movement.

Cincy Stories – Embracing the Unfinished Narrative

Wednesday, April 11th, 2018

In a world that teaches us to wrap up our life stories with tidy bows, Cincy Stories, a relatively new non-profit in Cincinnati, has taken a different approach to hearing and embracing the diverse experiences of those in our region. By accepting the narratives of people’s lives exactly how they are, without enhanced details or dramatic effects, the organization has cultivated an environment that acknowledges value in others through transparency.

Many of us are used to stories encompassing an epic before and after, lost to found, or rags to riches mentality. We hear testimonies at religious functions and career inspired motivational speeches at professional conferences, but what we rarely hear is a story that is simply put. That is honest and unfinished. Regardless of anyone’s level of success or sense of purpose, as human beings our stories are not flawless with plots that rise and fall in seamless timing, instead, they are imperfect and ever-changing.

Cincy Stories has tapped into a groundbreaking and yet strikingly plain realization, that we internally crave realness and truth telling. We find community and connection with others when we hear their honest, “this is where I’m at right now” stories. We often think that we’re unable to tell our story of professional success until we’ve reached the end of our career or our insight on love until we’ve been married for 50 years, but the truth is that people desire right-now transparency, as it breaks down walls and builds interpersonal bridges.

At the Cincy Stories public event on April 3 at Woodward Theater in Over-the-Rhine, Paola Garrido shared her journey of searching for identity between her Dominican Republic roots and her new home in Cincinnati. Her story didn’t end in a perfectly orchestrated advice session, explaining how others should find their identity, instead she simply explained her unfinished, yet moving and relatable story of discovery. In a recent feature by Movers & Makers, Cincy Stories’ journey of organizational development was described as incomplete, saying, “The end, or resolution, is nowhere in sight. But the power of a story, in the telling and the hearing has been plain to see.”