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PR by Taylor Swift

In the wake of the explosive pop-culture response to Taylor Swift’s new album Reputation, the main point of discussion seems to be how different the genre of her new music is in comparison to her past endeavors. But, what about the actual content of her songs?

Although Taylor may not be the unassuming 15-year-old we once knew and loved, the themes of her songs are extremely familiar. Her references may have changed from high school classes to private islands, but the shear essence of what she sings about is closely matched to her younger years.

Many artists have tried to evolve their sound, but she is undeniably one of the most successful in the plight to change her musical style while maintaining and growing her fan base.

One of the foundations of successful public relations is to understand various stakeholders individually and communicate the same message to all of them in a way that is most meaningful and clear to each party. The messaging is unchanged, but the medium, language, and timing can drastically affect how the message is received.

Taylor has proven herself extremely capable of relaying the same themes, but in a way that draws in a new and different demographic of listeners.  Maybe we could all learn something from Taylor Swift, other than the execution of a perfect break-up.

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