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Posts Tagged ‘Creativity’

PR is creative, believe it or not.

Tuesday, October 28th, 2014

Creativity is one of the foundational principles of public relations. In the mix of the expanding roles and demands PR faces, many firms have neglected to see creativity as a central focus of the profession, correlating the mindset instead, to more advertising, or product-driven categories.

But that shouldn’t be the case. Last week, The Holmes Report posted Radhika Shapoorjee’s “The Role of Creativity in Public Relations.”

“Creativity needs to belong to the PR industry. We have the power to create a meaningful dialogue and tell stories that touch people’s lives. This is our reality and this is our opportunity to reinvent ourselves. We need to own and celebrate creativity like never before and address and smash this ‘we are not the creative people’ identity barrier. We need to possess belief and confidence in ourselves and put creativity and caring for a larger purpose at the forefront of who we are and what we stand for.”

Historically, creativity was expected of public relations. Businesses needed the creative intelligence and communication expertise that only public relations professionals could provide – and that need hasn’t gone away. While some firms still continue to make that a cornerstone of their practice, the industry needs a shake-up…placing creativity at its core.

Ann Keeling says:

Much of public relations is built on factual information.  But the facts aren’t always that interesting.  That’s where creativity comes into play.  It’s the thinking of how to position a story or create a campaign that centers around a product, service, etc., but then to understand how to communicate that to an audience in an interesting and relevant way.  Take the Ice Bucket Challenge that rose to meteoric heights earlier this year – that was a very big idea that paid off exponentially for ALS.  Would anyone remember the campaign if it were just a straightforward awareness campaign for ALS?  Probably not.

Inspiration Adventures

Wednesday, February 20th, 2013

Cincinnati is a city rich in arts and culture. Our city is home to the fifth oldest symphony, second oldest opera company, the oldest choral festival in the hemisphere, a Tony-Award winning regional theater, nationally recognized museum center, internationally known music conservatory and design school, prestigious art museums and a contemporary arts center. ‘Having so much art and beauty around us, it’s no wonder Cincinnati is a growing marketing and branding hub. Creative professionals don’t have to look very far for creative inspiration but sometimes it just takes a little venturing outside our comfort zones or off our beaten paths to discover something new and exciting.

The American Sign Museum is home to 19,000+ square feet of 200 bright neon signs from all over the country. The museum has preserved and captured the stories of signs ranging from the late nineteenth century to the 1970s that reflect history, technology, commerce, and culture of communities in which they were saved from. The museum’s founder wants people to be more aware of signs in their travels and understand the importance of signs to businesses and communities.

Jungle Jim’s International Market encompasses over six acres and features over 150,000 products from 70 different countries. There is a lot to discover at Jungle Jim’s and doing so on your own can be tedious. Fortunately, Jungle Jim’s in Fairfield offers Food Safaris where tour guides lead you through the international aisles.

In the winter months, head to the Krohn Conservatory. Over 3,500 plant species from around the world inhabit this iconic Cincinnati landmark providing a fragrant aroma of flora and a lush display of greenery. Waterfalls and exotic plants, including an Orchid house, will transport you to far away places to stimulate your senses and give you that boost of creativity that you need.

Even the most creative people have moments where they need to step back and find inspiration. Whether it’s hearing an orchestra perform Beethoven’s 5th’Symphony, seeing works by Picasso, Renoir and Monet at the Art Museum or exploring your city, it’s important to include arts and culture in your life to inspire creativity. When and where do you feel most creative?