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Posts Tagged ‘Creativity’

Creativity Block: Inspiration vs. Deadlines

Wednesday, August 15th, 2018

We’ve all had epic moments when inspiration just hits. Whether it’s in the shower, at the gym or at work, the words and ideas seem to flow so quickly and eloquently. Conversely, moments when the deadline is knocking and there’s no creativity in sight are just as common.

So how do we press on to produce quality, creative and innovative content & ideas even on the days when the only creative idea you can think up is what you want for lunch? (if that!)

When the pressure is on, sometimes our ideas are less and less inspired. We start to factor everyone’s opinion in. What would a client want to see? What about a manager? How would co-workers and peers view the idea? While it’s not bad to have your end goal in mind, simply creating something that you think would “check all the boxes” may hinder your creative juices and prevent you from developing an idea of real value.

If it doesn’t make you a little nervous to press “send” on the idea – then chances are it’s not as innovative as you think. Be willing to discuss ideas that may seem out of the box. The worst thing that can happen is that no one likes it, but your bravery to try something different could be received well and your idea can be further developed through the brainstorming of others.

Don’t let the stress of an impending deadline leave you frozen. Take a walk, get some coffee and reevaluate what the main goals of your project are. The creativity will come.

Does Following the Rules Prevent Progress?

Wednesday, July 18th, 2018

Rule following comes naturally to some. Without rules or guidelines, there is chaos…. Rules have benefits for safety, security and order; for personal integrity and ethics. But, we are all faced with moments when blind rule-following only breeds inefficiency and mind-numbing dullness.

Rarely have innovative ideas followed the so called “rules” of the era. At some point we all naturally begin to understand which rules are incontestable and which are up for debate. Think back to grade school. You were asked to complete busy work every day and those assignments in total made up, let’s say, 10% of your grade –even though they took up majority of your class time. If you had only completed a few of those assignments but aced the tests and projects, you would have saved hours and still gotten an A. But it wasn’t about efficiency, it was about learning to follow the rules.

We’re taught about the vitality of rule following from the very beginning. It’s ingrained in us strongly by parents, teachers, even peers. But is this deep-seated convention inhibiting creative thinking, innovation and efficiency?

While a child is taught that a rule is unavoidable; an adult may identify a simpler process to attain the same or improved outcome. Sometimes the comfort of a rule or a process that is set-in-stone prevents people from even searching for a better way. A commitment to innovation and progress requires some level of openness to changing the game and breaking the rules.

PR is creative, believe it or not.

Tuesday, October 28th, 2014

Creativity is one of the foundational principles of public relations. In the mix of the expanding roles and demands PR faces, many firms have neglected to see creativity as a central focus of the profession, correlating the mindset instead, to more advertising, or product-driven categories.

But that shouldn’t be the case. Last week, The Holmes Report posted Radhika Shapoorjee’s “The Role of Creativity in Public Relations.”

“Creativity needs to belong to the PR industry. We have the power to create a meaningful dialogue and tell stories that touch people’s lives. This is our reality and this is our opportunity to reinvent ourselves. We need to own and celebrate creativity like never before and address and smash this ‘we are not the creative people’ identity barrier. We need to possess belief and confidence in ourselves and put creativity and caring for a larger purpose at the forefront of who we are and what we stand for.”

Historically, creativity was expected of public relations. Businesses needed the creative intelligence and communication expertise that only public relations professionals could provide – and that need hasn’t gone away. While some firms still continue to make that a cornerstone of their practice, the industry needs a shake-up…placing creativity at its core.

Ann Keeling says:

Much of public relations is built on factual information.  But the facts aren’t always that interesting.  That’s where creativity comes into play.  It’s the thinking of how to position a story or create a campaign that centers around a product, service, etc., but then to understand how to communicate that to an audience in an interesting and relevant way.  Take the Ice Bucket Challenge that rose to meteoric heights earlier this year – that was a very big idea that paid off exponentially for ALS.  Would anyone remember the campaign if it were just a straightforward awareness campaign for ALS?  Probably not.

Inspiration Adventures

Wednesday, February 20th, 2013

Cincinnati is a city rich in arts and culture. Our city is home to the fifth oldest symphony, second oldest opera company, the oldest choral festival in the hemisphere, a Tony-Award winning regional theater, nationally recognized museum center, internationally known music conservatory and design school, prestigious art museums and a contemporary arts center. ‘Having so much art and beauty around us, it’s no wonder Cincinnati is a growing marketing and branding hub. Creative professionals don’t have to look very far for creative inspiration but sometimes it just takes a little venturing outside our comfort zones or off our beaten paths to discover something new and exciting.

The American Sign Museum is home to 19,000+ square feet of 200 bright neon signs from all over the country. The museum has preserved and captured the stories of signs ranging from the late nineteenth century to the 1970s that reflect history, technology, commerce, and culture of communities in which they were saved from. The museum’s founder wants people to be more aware of signs in their travels and understand the importance of signs to businesses and communities.

Jungle Jim’s International Market encompasses over six acres and features over 150,000 products from 70 different countries. There is a lot to discover at Jungle Jim’s and doing so on your own can be tedious. Fortunately, Jungle Jim’s in Fairfield offers Food Safaris where tour guides lead you through the international aisles.

In the winter months, head to the Krohn Conservatory. Over 3,500 plant species from around the world inhabit this iconic Cincinnati landmark providing a fragrant aroma of flora and a lush display of greenery. Waterfalls and exotic plants, including an Orchid house, will transport you to far away places to stimulate your senses and give you that boost of creativity that you need.

Even the most creative people have moments where they need to step back and find inspiration. Whether it’s hearing an orchestra perform Beethoven’s 5th’Symphony, seeing works by Picasso, Renoir and Monet at the Art Museum or exploring your city, it’s important to include arts and culture in your life to inspire creativity. When and where do you feel most creative?