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Posts Tagged ‘Facebook’

3 Ways Social Media Is Hurting Your Organization

Wednesday, September 13th, 2017

Picture this—a small organization is looking for new ways to gain public awareness; people keep telling them they need to implement social media, but that’s all they know. So, they make accounts, and then abandon them due to lack of understanding or time.

This is a common tale, as many clubs, organizations, small businesses, and non-profits are looking for new ways to expand with a small budget, but they only hear the advice “get more social media,” without any further explanation. What does that mean?

  1. Just Having The Account Isn’t Enough

Creating a Facebook, Instagram, Twitter, or other social media account is great, but if you don’t post or don’t post often, you would be better off without them. An account that is never used makes an organization look like it’s inactive and will not attract new awareness or involvement.

It’s important to be strategic about which platforms you select. If you have a limited amount of time to devote to your social media presence, select platforms that will best showcase your organization. For example, if your non-profit could be best featured visually, then choose a platform that is picture based, like Instagram, instead of posting ‘occasionally’ on multiple platforms that are ineffective.

  1. Forgetting Your Core Members

Social media can be a great way to reach new people or those currently involved in your organization, but don’t abandon your old channels of communication in hopes that social media will do everything for you.

There will be some members of your organization that will never get a Facebook or Twitter, but are tireless volunteers that read your mailed newsletter every month. Don’t forget about them!

  1. Stop Selling

Just as no one likes someone who only talks about themselves, no one likes an organization that only talks about themselves either. Although an organization wants social media to promote and spread awareness, they must think beyond advertisements.

Think of your social media presence like you’re building a new friendship. Be intentional about making small talk with your followers, finding common interests, and showing them that you care about their interests. Engage with them using interesting content, instead of selling them the same product.

Reality can be ugly, especially when it’s live-streamed.

Wednesday, February 1st, 2017

It’s been less than a year since Facebook launched its Facebook Live feature. And although it has been predominantly used for sharing opinions, new product launches, news, funny stories, and fun experiences, there have also been at least 57 violent or sensitive acts—including shootings, burglaries and beatings—that have been transmitted through live-video platforms, according to the Wall Street Journal. Some of the most well known include the aftermath of the Philando Castile police shooting, the hate crimes committed in Chicago, the graphic video of three men being shot in their car in Virginia, and the recent live-streamed suicide of the young girl in Florida.

As a result people are calling into question the ethical responsibility of Facebook and the live feature. Mary Anne Franks, a professor at the University of Miami School of Law told the Wall Street Journal that while Facebook Inc. and other technology companies likely don’t have much legal responsibility, they have an obligation to consider the potential harm their products pose. Some wonder if these live-streaming products are encouraging people to commit these acts, knowing that their followers will see them and likely generate a great deal of attention. These videos also have potential for breeding contagious anger and hate, causing an increase in these crimes.

However, while the Facebook Live feature has its pitfalls, there are also positives. Many of the live videos have been instrumental in solving crimes, documenting police brutality, and alerting people’s Facebook followers to potentially dangerous situations. Before live-streaming features, these videos would have likely never been recorded or released, leaving some events, such as police shootings, to a case of he-said-she-said. These videos eliminate potential censorship by media or people in powerful positions. In a new age of fighting “fake news” these videos eliminate doubt or questions of veracity.

But do the positives outweigh the negatives? There are hateful people in the world and horrible things happen everyday, but can we honestly say that without Facebook Live, the people committing these crimes would have gone on to be friendly, well-adjusted, non-violent people? Not likely. Reality can be hard to see, but by eliminating tools that allow us to see it up-close and uncensored, we’re choosing to ignore and accept our ugliest issues – hate, suicide, bullying, crime, etc. Although it can be graphic, heartbreaking, and uncomfortable we need to confront reality and then do our part to improve it.

Facebook At Work.

Wednesday, October 19th, 2016

Facebook is no longer satisfied with overtaking our personal lives; it wants our social media addiction to expand into our work lives, too. The company recently launched its enterprise communication and collaboration network, Facebook At Work.

According to TechCrunch, Facebook At Work subscribers can use the product’s special “Work Feed” of posts from colleagues to find out what’s new and relevant at the company, exchange ideas and assume tasks. Facebook At Work will also offer Groups as well as Messenger, which include audio and video calling. Plus it provides the social network’s Profiles, Live Video features and Events, with the ability to invite your whole company to an event.

While there is a long list of positives associated with Facebook At Work, the potential negatives need to be seriously considered and addressed before companies adopt the platform.

Many employers already view social media as a potential distraction and take steps to eliminate unnecessary use at work. According to Statista, 1 in 5 American employees are unable to access Facebook at work due to technical restrictions put in place by their employer. However, a study by Pew Research found that 77% of workers still use social media on the job, regardless of any employer policy.

That same survey also found that among those who use social media for work-related tasks, 56% said it distracts from work they need to do. This is simply among employees who use social media for work-related tasks. What happens when all employees are encouraged to use Facebook for work-related tasks? Will the tool create a daily distraction for more than half of all employees in a company? What are the productivity implications?

Although it’s possible to create a separate account for Facebook At Work, it’s impossible not to consider how the new tool will effect workplace culture and employee relations. There’s already a thin line between personal and professional contacts with the invention of social media, and this tool will only further blur the line. Because of the familiarity of the platform, employees will likely be inclined to treat it as a less-formal form of communication. Selfies, emojis, silly Facebook Live antics, sharing personal information or political opinions, making donation solicitations, or uploading inappropriate happy hour photos – who knows where to draw the line?

Facebook At Work is certainly not all bad. It could absolutely reinforce an open and fun culture that so many companies, especially tech companies, are trying to create. Employees can feel free to communicate with each other, while cutting out the bureaucracy and organizational overhead that many companies tend to develop, especially as they expand. The familiarity of the platform could entice more employees to utilize and get involved with the platform, helping to streamline employee communication and boost morale, without sending another email.

If Facebook At Work is adopted, it will no doubt once again change the way we communicate at work. Like all new technology, it will find its niche overtime.

Is the history of social media repeating itself ?

Wednesday, September 28th, 2016

They say history repeats itself, but that’s not a phrase that is typically associated with technology. But with the rapid growth of Snapchat and social messenger apps, that’s exactly what’s happening.

Before the rise of Facebook, Twitter or LinkedIn, back when we still had to wait for a dial-up Internet connection, the trendy form of online communication for young generations was AOL Instant Messenger (AIM). Kids would sit online for hours a day having one-on-one conversations via instant messages with friends. AIM became the new, electronic version of the “note” passed in class. However, with the creation of Facebook, MySpace and other social media channels, AIM quickly became a thing of the past. Younger generations began sharing their information and communicating with each other via these new, public, social media forums.

At first, Facebook was just a place for college kids to share updates with friends (users even needed a college email to create a Facebook account) and only young, like-minded people used the latest social media craze, Twitter. These social sites became the new way to pass an old-school handwritten “note” during class, because no “teachers” were looking. But as the popularity of these social media platforms grew, so did the number and diversity of users. Suddenly, the average age of Facebook users began to trend upward and the parents and grandparents of those college kids started to join in. Immature language, incriminating photos and silly banter among friends became much more visible. Concerns about privacy, the effects of social media on job searchers, and the separation of personal and professional online personas became the forefront of conversations.

For a few years, it was simply accepted that anything put online would inevitably become public information that could be used against an employee, a daughter, or a job candidate. Younger generations began to wise up and limit their participation on the traditional social media sites. Why would they want to post photos from a party on Facebook for their parents, grandparents and college admission departments to see?

Then voila! Snapchat and social messenger apps emerged. Like most new technology, social media platforms such as Facebook and Twitter definitely have their niche. They’re still relevant and play an important role in the online social experience with much of the young generations still engaging to keep in touch with family and long-distance friends, as well as share PC, college approved photos and updates. But by growing up in a world filled with technology, they’ve grown wiser than the college students before them. To chat with close friends on a regular basis and share private, sometimes immature shenanigans, they use private forums like Snapchat and social messenger apps. Although these apps certainly have a few more bells and whistles than the old-school AIM, are they really much different? Or, have we spent more than a decade developing social media, only to end up right back where we started?

Zuckerberg Shares His Wealth

Tuesday, December 8th, 2015

The same young billionaire that created the sharing social networking platform Facebook has decided to share more than a status update. Facebook’s co-founder and CEO, Mark Zuckerberg, along with his wife, Dr. Priscilla Chan, pledged to donate 99 percent of Zuckerberg’s company shares over their lifetime. This promise comes after the birth of their daughter in late November. Zuckerberg’s shares in Facebook are estimated to be worth $ 45 billion. This extreme generosity supports their goal of advancing human potential and promoting equality.

In an open letter to their newborn girl, Maxima, Chan and Zuckerberg share their plans for The Chan Zuckerberg Initiative: “Today your mother and I are committing to spend our lives doing our small part to help solve these challenges. I will continue to serve as Facebook’s CEO for many, many years to come, but these issues are too important to wait until you or we are older to begin this work. By starting at a young age, we hope to see compounding benefits throughout our lives.” The initiative creates partnerships and programs focused on solving these challenges in a changing world. Initially, the main focus of these partnerships and programs will be personalized learning, curing disease, connecting people and building strong communities.

Not only is the couple gaining significant media attention after the release of their open letter to their newborn daughter, but they are also highlighting the efforts on a Facebook page specifically for the initiative. With over 48,000 page fans, the page lists the various partnerships they have formed and donations made since 2009. Additionally, the announcement by letter has been shared more than 187,000 times on Facebook with the majority supporters.

In the past decade, Zuckerberg and Chan have donated more than $1.6 billion to education and charitable causes. Some of the contributions have included a $100 million gift to the Newark Public School System, a $25 million donation to the CDC to stop the spread of Ebola and a $120 million commitment to education in the Bay Area.

Unfortunately, some agree the generous move was still not enough to counter the user privacy violations and other negative perceptions held by various Facebook users. Although this was not the goal of Zuckerberg’s initiative, this announcement is life affirming and will be life-changing for millions around the world. Chan and Zuckerberg can truly make a difference with this scope of work and strong commitment to ensuring their wealth is going toward efforts to accomplish these initiatives.

 

Ann Keeling says:

Some say Zuckerberg is the next Bill Gates. To some degree he is. Imagine if Bill had started his high level of charitable giving long before he did – that’s exactly what Zuckerberg and Chan are doing. They truly will change the world with their strategy, resources and money over the next several decades.