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Posts Tagged ‘Hallmark Holiday’

The Hallmark of a Rich Life

Wednesday, December 6th, 2017

As the Hallmark channel airs their seemingly 100th new holiday movie of the season, it can begin to cloud our view of reality. Let’s be honest, you probably won’t run into your long-lost love on a Christmas train or make a living selling hot chocolate, but what you will do is waste your life waiting for those fictional moments.

Movies, TV shows, and social media have a way of becoming the friends that never let us down; the family drama that we can be involved in without having to resolve, and the mediocre boyfriend you never have to confront to break-up with. They fill a void in our lives for constant entertainment, but they pale in comparison to real-life experiences.

Are you really experiencing anything or just getting a better ROI from your Netflix spend?

You’re sacrificing real opportunities for the comfort of your couch and a decrease in personal risk. Would you rather scroll through Twitter than talk to a person? Watch a movie about an awkward first date than go on one?

If you step back for a moment, you may realize that none of these movies or TV shows are real. In five years, you won’t remember the plot of the movie (maybe you will if it was Hallmark because they’re all the same), but you’ll wish you had actually spent time doing things instead of watching other fictional characters experience them.

Live your life. Don’t wait for a Hallmark miracle.

Mom, I love you THIS much.

Thursday, May 7th, 2015

If you haven’t given your mom enough loving this year, retailers are ready to make this Mother’s Day the perfect opportunity to show her how much you care. After Christmas, Mother’s Day is the second biggest sales opportunity for retailers and this year’s celebration is on-target to set spending records. According to a survey organized by the National Retail Federation (NRF), Americans will spend on average $172.63 on mom this year, up from $162.94 last year. Retailers across the country are heavily promoting Mother’s Day gift ideas, including gifts around home improvement, jewelry (costume as well as high-priced fine jewelry), apparel, fragrances, etc. Retailers are reaching highs in their gift suggestions, for those consumers who have no budgetary limitations – how about an Hermes handbag at $ 20,000 + ? or a pink sapphire and diamond one of a kind ring for $ 45,000 ? Kind of insane…

What happened to a Hallmark card, a nice breakfast in bed or a dinner out? Many moms say their favorite presents are priceless, “anything that comes from the heart.”

Ann Keeling says:

In recent years our “holidays” have become more about the highs of retail sales than about the celebration itself. As consumers, as people, we have the power to take control — we can either buy into the “bigger and more expensive is better” when it comes to gifts, or do what’s authentic. How about skipping the shopping trip this Mother’s Day and make a card with paper, scissors and glue? Get up early and make French toast and orange juice? I guarantee this is the kind of Mother’s Day that will long be remembered vs. the clothes that will be forgotten the week after.

A Hallmark Holiday

Wednesday, June 11th, 2014

With Father’s Day just days away, it seems fitting to explore the holidays that exist solely for commercial purposes. Most holidays commemorate a traditionally, or historically, significant event; Thanksgiving, Fourth of July, Christmas, and New Year’s.

Valentine’s Day, Mother’s Day, and Father’s Day are widespread events, accepted by the public as days of celebration, but they are on the cusp of the Hallmark Holiday phenomenon. This term is often referred to in a reproachful manner, but Hallmark defends its card-sending occasions: “As a business, we wish it were so easy that we could dream up products and people would flock our stores to buy them. But we have to respond to what people want – not the other way around. There first has to be a real consumer need that we meet with our products.” Hallmark recognizes over 20 holidays each year, many of which are included in the Chase’s Calendar of Events.

Although Hallmark has been in business for 104 years, and might be the greeting card experts, the company doesn’t declare holidays. Up until 1995, Congress was responsible for establishing national holidays, but now the effort is primarily led by grassroots campaigns. Some local government offices still proclaim special days for their regions, but most holidays are now either acknowledged by the U.S. Chamber of Commerce or other professional organizations. In evaluating potential new holidays, Hallmark determines the “sendability” factor and whether or not there is large enough consumer interest.

Some holidays that may feel more commercial are Sweetest Day, Grandparent’s Day, National Boss’s Day, and Tax Day. Yes – Hallmark and other greeting companies have a card for all of these. More cynical shoppers criticize the retail world for capitalizing on traditional days of reverence and homage, as a way to encourage consumer spending. Snail mail is fast becoming a, lost art of communication but is still a meaningful way of bringing people closer together. Take an NHL announcer who declared he is on a personal mission to write one handwritten letter a day to someone who has made an impact on his life. Since many of us won’t have the time or discipline to bring such a ritual to fruition, set days throughout the year (as cheesy as they may sound), might be the perfect way to show someone you care.