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Posts Tagged ‘hashtags’

#WeddingHashtags

Wednesday, November 8th, 2017

Wedding hashtags in a nutshell:  they’re cliché, rarely as clever as you think, and honestly your guests are probably embarrassed to use them. And yet somehow this trend continues to trend to the point that the majority of couples getting married these days have one.

Most people have seen their fair share of cringe-worthy wedding hashtags, either being overused, only making sense to the bride and groom, or not quite hitting the mark of a successful pun.

This whole situation is inciting real concern in young adults as Grace Randles tweeted this summer: “what if my future husband’s last name doesn’t make a cute pun for our wedding hashtag……like this is the stuff that keeps me up at night.”

Steven Kleinschmidt responded by tweeting “I want to apologize now to my future wife”.

BuzzFeed featured this Twitter debacle and showed a few of the many outpouring of responses that Kleinschmidt received. The Twitter-sphere came together to help poor Steven find a wedding hashtag that wouldn’t leave him lonely. A few of the suggestions were:

Love is patient, #LoveIsKleinschmidt – Noah Cook

#HolyKleinschmidtWereGettingMarried – Landon Wade

#GetLitWithKleinschmidt – Emily Schrecengost

No need to worry if you’ve had similar issues coming up with the right wedding hashtag, as there are countless wedding hashtag generators that you can utilize.

As ridiculous and borderline sarcastic as wedding hashtags seem, there is one valuable trait that may just be enough to salvage their existence altogether. Wedding hashtags really are a huge gift to the happy couple, allowing them to follow the hashtag and share in all of the memories that were made during their special day.

So, next time you’re considering not including a wedding hashtag in your post, consider it a gift to the happy couple and swallow your pride.

Brand Awareness & Selfies

Tuesday, March 31st, 2015

Around the world, about 1 million selfies are taken daily – particularly amongst the younger generation. But when it comes to taking selfies on behalf of a marketing initiative, does the obsession translate?

Brands are struggling to connect with the millennial generation, of which, 84% claim that they “do not like nor trust all forms of advertising.” As such, brands are forced to reevaluate and suggest other ideas to try to attract the elusive audience. There is no point spending advertising dollars in front of a reluctant viewer, so instead of reaching out to mega-celebrities for endorsements, brand marketers are turning to their own customers on lower-cost platforms in a bid for success. Using social media to capitalize on free, user-generated content to drive engagement and sales, brands are asking their customers to be brand ambassadors through #hashtagged selfies. But does this tactic work?

Over the past year, more brands have tried to incorporate selfies in their marketing campaigns. Ellen DeGeneres’ Samsung Galaxy selfie at last year’s Academy Awards helped fuel some of the buzz for the marketing tactic and Dove, AXE, Aerie and Pantene are just a few of the brands who have implemented selfies in their campaigns.

Survey Monkey conducted a study to explore surveyors’ perceptions of selfie campaigns. While nearly three out of four respondents said that an ad company that included selfies would not prompt them to buy a product, over 50% of respondents thought selfie campaigns were actually effective.

Not all brands should adapt hashtags and selfies in their marketing plans just because they seem to be a global sensation. There is no denying that brands have achieved significant success from their campaigns, but for many brands, it simply wouldn’t work for every product, messaging and target audiences.

Never lose sight of your foundational brand messaging when considering new marketing strategies. It’s easy to fall into the trap of ‘everybody else is doing it,’ but it is far better to be the outlier, than it is to have a drop in sales because of a poorly designed campaign for your business.

Ann Keeling says:

Millennials are a generation that’s, well, obsessed with themselves. I’m not saying every single person who falls into the Millennial generation, but as a whole they do tend to be a very narcissistic generation. Studies suggest that the Millennial generation is the most likely to live at home and/or return home if the “real world” doesn’t work out, or to save money to buy a house, etc; to wait to get married and to have children – if they ever do. Our society, in fact, will suffer from under-population in the coming decades because of this generation’s decision not to reproduce. So I guess there’s a reason why selfies are all the rage these days….