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Posts Tagged ‘not-for-profit’

5 Ways Non-Profits Can Keep & Grow Their Volunteer Base

Wednesday, September 27th, 2017

As a nonprofit organization it’s obviously important to use a majority of funds to support the mission. But most nonprofits rely heavily on volunteers to manage a variety of aspects of their organization. So what can you do when your volunteer base is dwindling?

  1. Take An Outside Look:

It’s easy to love an organization that you’ve been a part of for years. Take a step back and try to imagine what your organization is like from an outside perspective. What would be a newcomer’s first impression? Do volunteers feel welcomed? Do volunteers leave with a sense of fulfillment?

  1. Listen To Others Objectively:

Refrain from becoming defensive when someone explains how a process could be done more efficiently. Successful nonprofits are always seeking new ways to improve, and embrace a free flow of ideas from volunteers, sponsors, and other stakeholders. While your ideas may be great, make sure that others feel like they are being heard since their ideas are essential to the nonprofit’s success. Stakeholders will be more loyal to your organization if they feel they are needed.

  1. Help Them Make Connections:

Be intentional about connecting volunteers to staff members and those you serve. Volunteers will be more likely to come back if they felt socially noticed and accepted initially. Make them feel like they will be personally missed if they don’t return.

  1. Provide Opportunities:

Give them a job & provide clarity. They came to volunteer. Before having volunteers come, make sure you have enough areas for them to help in. No one likes going to volunteer, and then being put on a one-person task with five other people. Make sure to plan well, so that people can be fully utilized.

  1. Sell Them On Your Mission:

Great non-profits have leaders who believe in their mission, and help others believe in it too. Sell volunteers on your mission, and then let them sell others – they become your brand ambassadors. Educate new volunteers on what your organization does and why that’s important, and then let them advocate for you.