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Posts Tagged ‘social media marketing’

Social Influencers Debunked: Everyone Wants to be the “Cool Kid”

Wednesday, January 31st, 2018

It’s not difficult to understand the draw that social media influencers have. To be human is to understand the desire to be like the “cool kids” and that’s largely the effect that a social influencer has on you. Whether you respect them for their professional success, their athletic achievement, their parenting skills, or their ability to be the most obnoxious contestant on The Bachelor; for some reason you’re watching their stories, liking their posts, and occasionally buying into what they’re selling.

It goes beyond the simple act of an obviously endorsed product, and blurs the lines of what the influencer really likes or what they’re being paid to like. Regardless of your skepticism while viewing their social media, they’ve still been successful because you just saw the hotel they stayed at, the champagne they drank, the swimsuit they bought, and now those brand names will be floating around in your head as you consider your upcoming beach getaway.

The Influence

According to Medium 70% of millennial consumers are swayed by recommendations of their peers buying choices and 30% of consumers are more likely to purchase a product recommended by a non-celebrity blogger.  And Facebook is the most influential social media channel, with 19% of consumer buying decisions being influenced by Facebook posts.

In light of Facebook’s recent shift in newsfeed content, there may be an even bigger space for social influencers to fill. Recently Facebook announced it will revert back to focusing on meaningful social connections with family and close friends instead of content from brands and publishers. But what if an influencer is also a friend? With these newsfeed changes, companies and brands may place more consideration on the impact a “peer” influence can have.

Trendsetter or Irrelevant

 As we know from our days in middle school, being the “cool kid” takes a lot of maintenance. When someone or something “cooler” comes along, you have to set the trend or you’ll be forgotten. Now that social influencers are less of the “game changers” and more common practice, influencers must stay on top of strategy advancement or they will become irrelevant.

3 Ways Social Media Is Hurting Your Organization

Wednesday, September 13th, 2017

Picture this—a small organization is looking for new ways to gain public awareness; people keep telling them they need to implement social media, but that’s all they know. So, they make accounts, and then abandon them due to lack of understanding or time.

This is a common tale, as many clubs, organizations, small businesses, and non-profits are looking for new ways to expand with a small budget, but they only hear the advice “get more social media,” without any further explanation. What does that mean?

  1. Just Having The Account Isn’t Enough

Creating a Facebook, Instagram, Twitter, or other social media account is great, but if you don’t post or don’t post often, you would be better off without them. An account that is never used makes an organization look like it’s inactive and will not attract new awareness or involvement.

It’s important to be strategic about which platforms you select. If you have a limited amount of time to devote to your social media presence, select platforms that will best showcase your organization. For example, if your non-profit could be best featured visually, then choose a platform that is picture based, like Instagram, instead of posting ‘occasionally’ on multiple platforms that are ineffective.

  1. Forgetting Your Core Members

Social media can be a great way to reach new people or those currently involved in your organization, but don’t abandon your old channels of communication in hopes that social media will do everything for you.

There will be some members of your organization that will never get a Facebook or Twitter, but are tireless volunteers that read your mailed newsletter every month. Don’t forget about them!

  1. Stop Selling

Just as no one likes someone who only talks about themselves, no one likes an organization that only talks about themselves either. Although an organization wants social media to promote and spread awareness, they must think beyond advertisements.

Think of your social media presence like you’re building a new friendship. Be intentional about making small talk with your followers, finding common interests, and showing them that you care about their interests. Engage with them using interesting content, instead of selling them the same product.

Will you be a princess, Minion or Stormtrooper?

Thursday, October 1st, 2015

Ghosts, goblins, and ghouls, oh my! The beginning of October is upon us. Costumes and candy began to fill the stores in August as millions prepare to roam the streets on Halloween. According to the National Retail Federation, Halloween spending reached over $7.4 billion last year and is ranked the eighth largest spending holiday, behind the Super Bowl and Father’s Day. What popular costume choices can we expect this Halloween? Princess, Batman and various other action figures and superheroes will rule.

For the past 11 years, the princess costume has been the top choice for many, with an estimated 3.2 million little princess’s choosing the costume this year alone. In addition to the top three costumes, kids find Disney’s “Frozen” characters pretty cool, including Elsa, Anna and Olaf. Even more kid-friendly will be the 1 million despicably adorable yellow Minions roaming the streets on Halloween. Disney characters are not the only kid-friendly costume choices this year. With the upcoming release of “Star Wars: Episode IV – The Force Awakens”, the Force will be with more than 1.8 million kids as they dress as Jedi’s and various other Star Wars characters. As kids prepare their costumes for the end of the month, they are not alone. Sales of pet costumes and even adult costumes are increasing at retail as well. According to the NRF, the top costumes for our furry friends include pumpkin, hot dog, Batman, devil and bumble bee. Adults join in the Halloween spirit, most often in costumes including witch, Star Wars characters and political figures.

The consistent growth in Halloween spending presents an opportunity for retailers. By tapping into consumer costume trends and increasing Halloween advertising surrounding the holiday, retailers can see sales grow. According to the NRF, more than 157 million Americans will celebrate Halloween and spend approximately $74 on costumes, decorations and candy. Total spending on the holiday is expected to reach $6.9 billion in 2015. More consumers have decided to head to physical stores or shop online early for Halloween merchandise. In order to reach these early shoppers, retailers need to be prepared with seasonal items and advertisements before the beginning of October. Getting the costumes, decorations and candy on the shelves and online earlier and keeping them there longer will increase sales during the Halloween season.

Retailers cannot forget the importance of social media marketing during the holiday season, as tying social posts to a real-time holiday or event boosts sales. Pinterest, in particular, is an important tool for retailers to leverage around Halloween. Nearly a quarter of Millennials use the platform for costume inspiration, changing the way they shop for costumes. Retailers can expect a growth in do-it-yourself costumes, props and decorations. Marketers can use these insight to include “DIY” or “how to” information in their communications to target audiences.


Ann Keeling says:

Social media has become as synonymous with Halloween as candy corn. The sharing that occurs surrounding Halloween is nothing short of mind-boggling. Whether it’s ideas for costumes, crowd-voting on which costume you should wear or posting images of parties and trick-or-treating. Social media is a gold mine for marketers and retailers in terms of not only outreach and engagement but for better understanding trends, influences and popularity of all aspects of Halloween.

Driving SEO through social media

Wednesday, January 5th, 2011

As we venture into 2011, most of us understand the benefits of social media as a powerful tool to further visibility, spread company information and interact directly with customers. However, there doesn