Client News

LPK NAMES ELLE MORRIS TO NEWLY CREATED POSITION OF VICE PRESIDENT AND GENERAL MANAGER OF LPK BEAUTY
January 8, 2010

 

New Leadership Position Set to Expand LPK Beauty Portfolio

CINCINNATI, OH —JANUARY 8, 2010— LPK, the largest independent brand design agency in the world, has announced the addition of Elle Morris to Vice President and General Manager of LPK Beauty, a new position for the company. Morris’s leadership and significant contributions on global branding initiatives for Herbal Essences, Gillette, Olay, Pantene and Head & Shoulders highlighted her expertise within the beauty industry, making her the ideal candidate for broadening LPK’s portfolio of beauty brands. Ms. Morris has previously represented LPK on an international level, working with partners in North American, Latin America, Asia and Europe, to develop an understanding of beauty’s transformative power across diverse cultures.

In this role, Ms. Morris will be responsible for overseeing the general business development of LPK Beauty, while continuing to provide strategic oversight as its chief customer officer on hair care, feminine care and beauty brands, helping to build, expand and revitalize brands around the globe.

“Elle is remarkable person with an innate understanding of business development and the global beauty industry. Her passion for beauty along with her incredible intellect positions Elle as a natural thought leader on a wide variety of beauty topics, something that will continue to a significant asset for LPK as we continue to pursue new business in the beauty industry.” said Nathan Hendricks, Chief Creative Officer, LPK.

Elle came to LPK with nearly two decades of experience in marketing communications and brand design. She has managed major initiatives for some of the world’s best-known brands including Godiva, CBS Television, Mastercard International and Avis Rental Cars. She also serves as a member of Cosmetic Executive Women (CEW), a non-profit organization dedicated to advancing the professional growth and leadership of women in the cosmetic industry.

ABOUT LPK
LPK is an international design agency with a proven track record in Building Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK has been recognized by The Wall Street Journal as a “Winning Workplace” and by Inc. Magazine as “one of America’s Fastest Growing Private Companies.” For more information, visit www.lpk.com.