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DESIGN MANAGEMENT INSTITUTE DELIVERING “THE POWERS of TRANSFORMING DESIGN”, LONDON, APRIL 21-22: THOUGHT LEADERS FROM FACEBOOK, VIRGIN ATLANTIC AIRWAYS, LEGO AND VODAPHONE AMONG KEY PRESENTERS
February 26, 2010

 

CINCINNATI, OH & BOSTON - February 26, 2010 – The Design Management Institute (DMI), the international thought leadership organization, announces its Design/Management Europe 14 conference, Transforming Design, April 21 & 22, 2010, London, United Kingdom.

Transforming Design will explore the connections and transformation capabilities of design management in three areas critical to business:

• Social and public sectors
• New products and services
• Business innovation

Presenters confirmed include global thought leaders from business, government and academics:  Kate Aronowitz, Director of Design, Facebook; Joe Ferry, Head of Design, Virgin Atlantic Airways Ltd; Mike Ganderton, Creative Senior Director, LEGO Group; Willem Boijens, Principal UE Manager, Vodafone and Michael Schrage, Research Fellow, MIT Sloan School Center for Digital Business, among others.  For more on the presenters and their content, go to: http://www.dmi.org/dmi/html/conference/europe10/conference.htm.

“This is a vital and exciting time for design with a growing awareness of the power of design thinking and the opportunities and challenges that this brings,” noted Clive Grinyer, Director, Customer Experience, Cisco Internet Business Solutions Group, and conference co-chair.  “If design is to transform, then design needs to be transformed and this conference is our opportunity to understand how.”

Transforming Design will be held at One Wimpole Street, in the heart of London’s West End.   An optional, pre-conference seminar, Service Design, led by Engine Service Design, will take place at the UK Design Council on April 19 & 20. A post-conference seminar, Design Research, will be led by Darrel Rhea, CEO, Cheskin, on Friday, 23 April.

Additional information, including online registration can be found at www.dmi.org/european.

ABOUT THE DESIGN MANAGEMENT INSTITUTE
With over 1,400 members in 44 countries, the Design Management Institute, DMI is the international authority, resource and advocate on design management, and a thought leader in the areas of design management, design strategy and design leadership. The Institute’s programs educate and foster interaction among business executives, design consultancies, educators, and media. DMI was founded in 1975, is a nonprofit 501(c)3 organization, and is based in Boston, Massachusetts. To learn more about the DMI, visit http://www.dmi.org/.

The Design Management Institute, DMI, the design mark, the DMI Review, DMI Journal and the DMI News are trademarks of the Design Management Institute.