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Client News

July 17, 2018


ATLANTA, GA – July 17, 2018 – Complementing its already strong executive team, PureRED has added the role of Chief Strategy Officer and named Rachael Boone, a leader in customer insights, to the role. Her focus will be on collaborating with clients and the PureRED team to build strategic roadmaps for future success through better understanding consumers.

Rachael possesses a comprehensive level of leadership experience in strategic marketing, sales and general management. She has successfully engineered growth and turnaround initiatives across consumer, retail, B2B and healthcare businesses. "Rachael’s foundational philosophy is grounded in the quest for complete customer understanding," said George Russell, Chief Executive Officer, PureRED. "She is passionate about uncovering unmet consumer needs and developing activation strategies that deliver on consumer expectations," Russell continued.

Rachael’s experience spans several industries over two decades beginning with management roles at Procter & Gamble and Johnson & Johnson. Her experiences on both the client and consulting sides of business include roles as Chief Marketing Officer, NRC Health, Vice President of Shopper Marketing, Conagra and Strategic Marketing and Executive Partner at RNB Consulting, among others. Rachael is a graduate of Harvard University. She will be based in the company’s Atlanta office.

About PureRED
PureRED is an integrated marketing solutions partner motivated to help retailers and consumer packaged goods brands grow expertise in digital marketing and connect with consumers across all channels. PureRED is led by a senior management team with 200+ years of combined CPG and retail experience serving Fortune 500 companies, including 10 of the top 25 U.S. retailers. PureRED clients include Lowe’s Home Improvement, Dollar General, Rite-Aid, Heinz, Arm & Hammer, Johnson & Johnson and Kimberly-Clark. Headquartered in Atlanta, Georgia, PureRED has more than 450 employees in 8 locations throughout the United States, including Chicago, San Francisco, Dallas and Pittsburgh. For more about PureRED, visit http://www.purered.net.

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