Networking Without Knowing It

Stereotypical networking can be one of the most awkward things in the world. Whether in-person or online, it often feels like everyone’s there for the same self-serving reason – to get something they need without being overt about it. Before you know it, every exchange begins to feel ‘sales-ey’. You might be tempted to push past the small talk and mutual connection name dropping to cut to the chase, but you also don’t want to come off as pushy or inauthentic. 

According to HubSpot, “eighty-five percent of jobs are filled through networking.” Whether you’re looking for a job, client, supplier or service provider, making connections is vital. And, while true-blue networking events are sometimes unavoidable, genuine connection-building magic often lies in the places you might not initially think of as ‘networking opportunities’. What are the activities that you genuinely enjoy participating in? 

Do you play sports? Spend time at your country club? Regularly workout at a local gym? Volunteer at an animal shelter? Participate in programs through a faith-based organization? Hold any volunteer leadership roles in your community? Are you involved in a community-based musical group? Are you a regular at the dog park? 

The list could go on, but the point is – being involved in the things you care about is often a natural way to build connections with people who can help expand your network. 

Is there a specific industry or area you’re seeking to make connections in? Ask yourself –– where do people in that industry spend time outside of work? How can you build a more personal relationship first, that could then translate into a professional connection?  

The people who have seen you in action – whether that be diligently volunteering at the front desk of an animal shelter or playing golf at your country club – will likely be more than happy to engage in a professional conversation once a personal rapport is established. 

The truth is you may already be networking – without even knowing it.