Consumer Packaged Goods Design Leader Joe DiMeo Named to New Position

FAIRFIELD, CT –January 10, 2019 – HMSDesign, a boutique brand design agency, has hired Joe DiMeo as Creative Director.  He will be responsible for overall creative leadership across the firm’s client consumer packaged goods brands, management and professional development of the creative team, creative operations, high level client service and business development efforts.

            A design veteran with extensive experience managing consumer packaged goods brands in the design firm environment, DiMeo’s strategic thinking, design leadership and people management will be a considerable asset to HMSDesign.  “We are thrilled to add Joe to our Management Team. His incredible design sensibilities coupled with his industry-specific strategy and leadership experience will foster continued growth at HMS and enhance our offerings to clients ”, said Hugh Montgomery, Founder, HMSDesign. Most recently, DiMeo served as Creative Director at The Biondo Group in Stamford, Connecticut where he was instrumental in the creation of a digital design department, new business development and the vision for a more open company culture through design of employee experiences to inspire comradery.

            DiMeo began his design career at Cornerstone Design in New York, followed by stints at Profile Design in San Francisco and Mittelman Robinson in New York. At CBX New York, DiMeo held roles of increasing levels of design management importance.  DiMeo has been recognized for his design work for brands like Mars, Milk-Bone and Duane Reade throughout his career with numerous awards from GraphicDesign: USA.  He holds a BFA in Package Design from Fashion Institute New York and attended Parsons School of Design focused on Furniture Design.

About HMSDesign

Since 1992, HMSDesign has partnered with consumer-packaged goods and retail brands to drive meaningful change through design and design thinking.  HMSDesign creates human-centric design that deepens the connection between people and brands.  HMSDesign is a full-service design firm with global partnerships offering insights and brand strategy, naming, package design, in-store design and corporate identity.  HMSDesign’s client brands include Blue Diamond, Hood Dairy, Sargento Cheese, Strength of Nature, Snuggle, New England Coffee and Dos Equis among others.   To learn more about HMSDesign’s approach to the business of human-centric design, visit

Amy Greene