OAKLEY’S ELAINE B JEWELRY INTRODUCES GEMMA, A CREATIVE, NEW CONCEPT IN ENGAGEMENT JEWELRY
Cincinnati Jeweler Reimagines Proposals with a Stylish Placeholder Ring Designed for Today’s Couples
CINCINNATI, OH – July 14, 2025 – Elaine B Jewelry, a women-led jewelry studio with a boutique in Oakley, is reimagining one of life’s most meaningful moments - the proposal - with the introduction of Gemma, a creative new concept in engagement jewelry.
Gemma is a modern 14k gold placeholder ring designed to be presented at the time of proposal, with the intention that couples return to Elaine B Jewelry to create their forever ring together. It is also meant to serve as a stylish stand-in for an engagement ring during travel, outdoor adventures, or any occasion when couples prefer to leave their more valuable ring safely at home. Handcrafted by Elaine B’s all-women team of metalsmiths in Detroit, Gemma’s elegant design mimics the multiple gem facets of an engagement ring through a minimalist design. It offers the perfect opportunity for couples to come together and design a custom engagement ring that tells their unique love story.
“The modern engagement story has couples design their rings together. We specialize in ethically sourced stones, and hand-crafting each engagement and wedding band to celebrate all love, honor connection and highlight the unique story of each couple,” said Elaine Jaeger, Founder of Elaine B Jewelry. “Gemma is the perfect placeholder for modern love. Whether a couple is planning a surprise proposal or swapping their diamond for adventure days, the 14k gold Gemma Ring is a sculptural tribute to traditional gem cuts - elegant, meaningful, and made for the journey,” she continued.
Elaine B Jewelry will introduce Gemma during a champagne celebration at the Oakley store, on Thursday, July 24 from 4:30-6pm. During this event, Founder Elaine Jaeger will share her design and lifestyle vision behind Gemma. Gemma is also available online now at https://www.elainebjewelry.com/collections/gemma. Elaine B Jewelry is known for its modern minimalist designs, ethically sourced stones and a personalized, interactive boutique experience. For more information, visit https://www.elainebjewelry.com/.
About Elaine B. Jewelry
Since 2010, Elaine B Jewelry has been creating simple, modern jewelry designed to be functional, durable and wearable. Independently owned and operated by its founder, Elaine Jaeger, the brand is dedicated to quality, celebrating people, design and love. Each original design is handcrafted by a women-led team at their Detroit studio using traditional metalsmithing techniques and ethically sourced materials. From wedding and engagement rings to everyday pieces, Elaine B Jewelry is for people who value beautiful simplicity, thoughtful design and jewelry that tells a story. With boutiques in Cincinnati and Detroit, Elaine B Jewelry is deeply invested in the communities it serves. To view engagement, wedding and everyday jewelry and to discover more about the Elaine B Jewelry story, visit https://www.elainebjewelry.com/.
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