BEYOND THE BOURBON TASTING: NEW IMMERSIVE EXPERIENCE BRINGS KENTUCKY'S ICONIC SPIRIT TO LIFE
The Kentucky Bourbon Experience at Mercantile Immersive Features Bourbon Tastings, Distillery Representatives, Culinary Pairings and 360° Storytelling
CINCINNATI, OH – October 22, 2026 – Downtown Cincinnati’s Mercantile Immersive is raising a glass to Kentucky bourbon with a one-of-a-kind immersive experience that brings the spirit's history, craftsmanship and culture to life. The Kentucky Bourbon Experience, supported by the Kentucky Distillers Association, offers a fresh take on the traditional bourbon tasting, celebrating the spirit’s rich history, craftsmanship and culture November 19 and 20, from 6:00–10:30 p.m. each night.
Combining curated bourbon tastings, signature cocktails, bourbon-inspired culinary creations and immersive storytelling, guests will explore Kentucky bourbon from a whole new perspective, surrounded by stunning larger-than-life imagery and spatial sound. Guests will have the opportunity to sample a variety of bourbons and connect with representatives from some of Kentucky's most recognized distilleries and brands, including Old Forester, Woodford Reserve, Maker's Mark, New Riff Distilling, Rabbit Hole and Heaven Hill.
“This is so much more than a bourbon tasting,” said Jerin Dunham, Chief Operating Officer, DelightMore. “We're creating an experience where guests can discover exceptional Kentucky bourbons, connect with the people behind the brands and hear the stories, traditions and craftsmanship that make bourbon so special. "We want guests to walk away with more than a favorite new bourbon. We want them to have a greater appreciation for the people, places and traditions behind every pour."
Throughout the evening, guests can enjoy:
- Curated Bourbon Tastings: Sample featured selections from participating distilleries, including familiar favorites and new discoveries.
- Meet the Makers: Connect directly with distillery representatives to learn more about the brands, bottles and people behind the pours.
- Immersive Storytelling: Explore bourbon's history, craftsmanship and cultural significance through larger-than-life visuals.
- Bourbon-Inspired Bites: Enjoy DelightMore’s thoughtfully crafted culinary offerings designed to complement the evening's bourbon selections.
- Signature Cocktails: Discover creative ways to enjoy bourbon through specialty cocktails and personalized pours.
The Kentucky Bourbon Experience takes place Thursday, November 19, and Friday, November 20, 6:00pm-10:30pm each night at Mercantile Immersive in downtown Cincinnati. General admission tickets are $85 per person. Premium tickets are available for $105 and include downtown parking. Tickets and additional information are available at MercantileImmersive.com.
Located in Cincinnati's historic Mercantile Building at 120 E. Fourth Street, Mercantile Immersive is the city's first and only immersive entertainment destination that brings cinematic experiences to every occasion. Operated by DelightMore, a catering and events company with over 70 years of experience, Mercantile Immersive continues to advance its technology to make every experience more dynamic, connected and immersive. It features 256 million pixels across floor-to-ceiling LED displays and a multi-zoned immersive sound system. The company has made a capital investment in state-of-the-art virtual production and immersive technology that will further enable delivery of dynamic live visuals and a more cohesive, connected storytelling experience from beginning to end.
About The Mercantile Immersive
Mercantile Immersive, owned & operated by DelightMore, a full-service catering and events company with over 70 years of experience, is Cincinnati's first and only 360-degree multi-sensory immersive entertainment destination. Located in the historic Mercantile Building in downtown Cincinnati, the space features floor-to-ceiling LED displays, immersive visual content, spatial audio, dynamic lighting and fully integrated event services for weddings, corporate events, meetings, fundraisers and private celebrations. Visit MercantileImmersive.com for more details.
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