EXPERIENCE AN IMMERSIVE WINE TASTING THAT’S ANYTHING BUT TRADITIONAL: BEYOND THE BOTTLE: ITALY
Mercantile Immersive Invites Guests to Sip, Sample and Discover Italian Wines Through Interactive Tasting Stations in a Fun, Approachable Setting
CINCINNATI, OH – August 10, 2026 — Anyone curious about wine is invited to discover a different kind of wine tasting during Beyond the Bottle: Italy, an immersive Italian wine experience at Mercantile Immersive, Downtown Cincinnati, on Thursday, August 20 from 5:30-8:30 p.m. Blending a variety of Italian white & red wines, chef-inspired bites, stunning 360-degree visuals and interactive storytelling, the innovative new event reimagines the traditional wine tasting as a social, cocktail-style experience designed to spark curiosity and conversation from casual wine drinkers to seasoned enthusiasts.
With a relaxed, social atmosphere, the evening is designed to make discovering Italian wines approachable and enjoyable. The experience invites guests to explore and sample a variety of Italian reds and whites, chat with experts, compare notes with friends and discover what they like. Guests will journey through a series of tasting stations featuring six distinctive wines from Italy’s most notable wine regions - Marche, Piedmont, Abruzzo and Veneto. Each pour is thoughtfully paired with chef-crafted bites, including Wagyu Beef Tenderloin with Creamy Polenta, Braised Radicchio & Mushroom Conserva accented with an Amarone Reduction, for example, immersive visuals and interactive storytelling.
"We’re removing barriers to create an inclusive wine experience," said Jerin Dunham, Chief Operating Officer of DelightMore. "With this format, we are encouraging guests to discover wine, learn what they like and become more comfortable with selecting wine."
Operated by DelightMore, a catering and events company with over 70 years of experience, Mercantile Immersive features innovative technology, including 256 million pixels across floor-to-ceiling LED displays and a multi-zoned immersive sound system. Storytelling is the framework of every Mercantile Immersive experience. Custom visuals from Lightborne, the world-renowned animation and production studio, will transport guests from Abruzzo hillsides to Marche coastlines to Piedmont cellars, with each pour tied to the place, climate and people behind it.
Tickets for Beyond the Bottle: Italy are $85 per person and include wine tastings, chef-crafted food pairings and the full immersive experience. A limited number of tickets are available and can be purchased here.
Mercantile Immersive has quickly become a sought-after destination for weddings, corporate events, fundraisers and private celebrations. From custom multimedia environments and cinematic quality visuals to elevated catering, the venue is a new standard for experiential events in Cincinnati. To learn more about Mercantile Immersive, visit MercantileImmersive.com.
About The Mercantile Immersive
Mercantile Immersive, owned & operated by DelightMore, a full-service catering and events company with over 70 years of experience, is Cincinnati's first and only 360-degree multi-sensory event venue. Located in the historic Mercantile Building in downtown Cincinnati, the venue features floor-to-ceiling LED displays, immersive visual content, spatial audio, dynamic lighting and fully integrated event services for weddings, corporate events, meetings, fundraisers and private celebrations. Visit MercantileImmersive.com for more details.
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