KENTUCKY GIRL SCOUTS UNVEIL NEW COOKIE FOR 2022 COOKIE SEASON
Girl Scouts of Kentucky’s Wilderness Road Introduce Adventurefuls™ - An Indulgent Brownie-Inspired Cookie Connected to Local Girls Adventures
ERLANGER, Ky. – August 17, 2021– Girl Scouts of Kentucky’s Wilderness Road (GSKWR) is gearing up for the 2022 cookie season by adding a brand-new cookie, Adventurefuls™, to their cookie lineup. Adventurefuls™ are indulgent brownie-inspired cookies with caramel-flavored crème and a hint of sea salt. GSKWR and councils across the United States will offer Adventurefuls™ alongside favorites, like Thin Mints® and Caramel deLites®.
In addition to the portfolio of iconic cookies, Adventurefuls™ will fuel Kentucky Girl Scouts’ experiences throughout the year. By purchasing cookies, customers encourage future female leaders to discover their passions and take-action on local issues. GSKWR provides girls with an environment to build courage, confidence, and character by focusing on STEM skills, exploration, life skills, outdoor skills and entrepreneurship. From building robots, to camping, and money management, GSKWR stimulates girls throughout Kentucky to embrace adventure. Kentucky Girl Scouts earn Cookie Business badges for their cookie program efforts, and those badges encourage girls to think like entrepreneurs. The annual Girl Scout Cookie Financial Literacy Program helps girls gain skills like goal-setting, decision-making, money management, effective sales-pitching, creating business plans, implementing marketing campaigns, people skills and business ethics.
Revenue from the cookie program stay local. Kentucky Girl Scout Cookie program sales represent over 80% of GSKWR’s annual operating budget. All proceeds are truly girl-focused, with 19% going toward camp programs and properties, 19% toward troop proceeds and rewards, and 33% toward membership, volunteer development and program support. The vital programming that is funded through Kentucky Girl Scout Cookie season leaves a lifelong impact on Kentucky’s future leaders.
For more information on the Girl Scout Cookie Financial Literacy Program visit https://www.gskentucky.org/en/cookies/about-girl-scout-cookies.html or contact Carolyn McNerney, Product Sales Director at cmcnerney@gswrc.org. Visit www.girlscoutcookies.org to sign up to be notified as soon as Adventurefuls™ and other Girl Scout Cookies are on sale in Kentucky. The 2022 Cookie Program officially begins January 1, 2022. To learn more about Girl Scouts of Kentucky’s Wilderness Road, visit https://www.gskentucky.org.
About Girl Scouts of Kentucky’s Wilderness Road
Recognized as the premier leadership opportunity for female ambition in Kentucky, Girl Scouts of Kentucky’s Wilderness Road (GSKWR) serves over 8,000 girls and young women in 66 Kentucky counties and 1 Ohio county. With opportunities around the world, GSKWR advocates creativity and free choice, encouraging girls and young women to explore their passions and cultivate change through a focus on life skills, STEM, entrepreneurship and outdoor experiences. Through corporate partnerships in the State of Kentucky, GSKWR is creating a critical career pipeline of intelligent women leaders. To learn more about how Girl Scouts of Kentucky’s Wilderness Road is creating experiential and leadership opportunities for growth, please visit www.gskentucky.org.
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Media note: GSKWR Adventurefuls™ and Girl Scout Cookie Financial Literacy Program visuals