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Archive for October, 2013

The Halloween Newsfeed

Wednesday, October 30th, 2013

Halloween has become much more than a one-night affair limited to suburban neighborhoods, in fact it is a fast-growing lifestyle event for all-ages, primarily in credit to social media. Platforms like Instagram, Pinterest, and Twitter have become inspiration zones with images, recipes, and do-it-yourself projects for Halloween and the fall season.

Scanning through Instagram, one is bound to come across users capturing beautiful images from scenic fall walks, trips to the pumpkin patch, or apple picking adventures.’Pinterest‘also provides a plethora of inspirations with ideas on how to make the perfect pumpkin spice bars, pull off trending fall fashions, and make-at-home seasonal d’cor. This has motivated more individuals to embrace the iconic activities of the fall season to create their own meal, centerpiece, or outfit that will find its way on someone’s mood board.

These social media platforms are playing an increased role in a particular segment of the Halloween season, the costume. In conjunction with Instagram and Pinterest, Twitter and Facebook, have also acted as the test-grounds for the dress-up portion of the celebration. Hashtags, do-it-yourself options, and topical news trends make the costume selection process much more linked to social media. Costumes are categorized on numerous websites, providing countless options to ensure that those interested in celebrating Halloween are dressed to impress.

Many still want to boast their own creative genius in coming up with an expression to delight and surprise. Costumes have always intended to be clever and unique, but the individuality factor is diminishing with the viral effect of social media. More Americans are seeking costume inspiration from relevant and time specific stories, and cultural news is easy to be replicated. No longer does that great idea from Twitter’s newsfeed seem that clever when a half-dozen others are dressed to channel the same story. Additionally, with the rapid pace of news stories and trends, phenomenon’s can become dated at a faster pace. This can cause a risk of dressing up as something ‘so two months ago’. Being relevant and creative is proving to be quite the challenge. Thankfully there are plenty of pumpkin recipes you can master while you’re left brainstorming.

The important role that social media has played amongst the new and older generation of Halloween fans is quite significant. From harvest afternoons to late night costumes, the social media platforms have made creative ideas accessible and motivated more to participate in the holiday fare.

Shades of grey.

Friday, October 25th, 2013
photo 1-1
Sweeping metal against blue sky and pavement create contrast and pattern. Man and nature come together.

Fall into a better health routinue

Wednesday, October 23rd, 2013

Few times of the year are more beautiful than an autumn afternoon. The changing leaves, the clear blue sky, and a crisp and refreshing breeze are all trademarks of a perfect October day. The days to enjoy the treasured fall season are few and far between as Indian summers seem to creep longer and longer into the early weeks of fall and the biting cold of winter approaches all too quickly. As winter looms on the horizon, it’s only natural for a winter slump to take hold.

It can be a challenge for professionals who wake before the sun rises and then watch the sun set on their commutes home. Not only does it feel like the day has been spent in the confines of an office, but there are key physical and emotional health benefits from a daily dose of sunshine. Vitamin D helps the body process calcium, and also acts as a mood booster, increasing serotonin levels. With all of that in mind, it make sense that the ‘winter blues’ is an all-too common ailment. As the clock ticks to the end of daylight savings time, instead of mourning over the inevitable winter slump, take this time of the year as an opportunity to kick-off a new and healthy lifestyle.

Take advantage of lunch breaks.

Pack a pair of sneakers and walk around downtown or a local park. The fresh air, even if it’s chilly, is a healthy way to reenergize for the rest of the workday.

Take an after dinner walk.

Bundle up to take a brisk stroll around your neighborhood; it’s a peaceful time to reflect on your day and an easy way to burn a few calories from your winter ‘comfort food.’

Drink more tea.

Instead of grabbing for the munchies and treats, cuddle up with a cup of warm tea, it will fulfill a craving and provide many health benefits.

Go to sleep earlier.

Settle in bed 15-30 minutes earlier than your normal schedule. Try swapping ‘ out the screen with a good book.

Wake up earlier.

Make the most of your morning by getting a head start on chores, organizing dinner for the evening, or taking a few minutes for yourself to read the paper, do yoga, or make breakfast.

Enjoy the weekends.

You have an open agenda; so make the most of it. Go on hikes around local parks or your neighborhood, organize a party with family or friends, find healthy living recipes, stay productive on your weekend tasks and spend time outside!

Exercise and eating are two of the easiest lifestyle practices to slide by the wayside with the colder temps and dark mornings and evenings. These 10 tips for fall fitness encourage you to continue your exercise routine, and use the new season as a time to revamp health goals.

Most importantly, don’t forget to celebrate! This is an exciting and eventful time of the year. Make the most of the holidays by sharing the cheer with friends and coworkers.

Fire it up.

Thursday, October 17th, 2013

NB

A dichotomy of what we see and feel, yet leaves us always wanting more.

Shot on an iPhone by Natalie Bieser

To Share or Not to Share

Wednesday, October 16th, 2013

In today’s digital age, many social media users are sharing without thinking ‘ and they are paying for it. Job seekers and college applicants alike are finding that they are being measured by information that doesn’t appear on resumes or applications.

Many employers have no qualms about using social media profiles to disqualify a candidate that is in the running for a job opportunity. A survey conducted by CareerBuilder found that 40% of hiring managers have screened applicants with social media. A third of this group found inappropriate comments and photos or evidence of poor communications skills, leading them to reject potential candidates. Even a blocked profile or lack of information can be a turn off to an employer depending on the duties that the job requires.

Test prep firm, Kaplan, found that 26% of admissions officers reviewed college applicants using their social media profiles, and that number continues to grow. Of those officers, 35% have found reason to deny admission to a potential student on Facebook or Twitter.

While social media can be risky depending on the content you share, it can also be beneficial in the job world, allowing job seekers to learn more about companies they are interested in, connect with employees and apply for jobs as they are posted. Hiring managers also look for information that could be advantageous to an application, so it is important to maintain consistency across platforms and highlight communication skills. A well-built social media profile can display your interests, prove your industry experience and position you as a thought leader.

Forbes suggests seven ways to land a job using social media: build compelling, professional profiles, network with connections in your industry, engage in group discussions and conversations about industry trends, position yourself as a trusted resource, prove you deserve a job instead of asking for one, take advantage of the digital world by browsing job postings and follow an organized plan in your search.

Although social media platforms have proven to be risky, the sky is the limit when used correctly. Spend a couple of hours purging questionable content on your social media platforms. With constantly changing privacy clauses and layouts on Facebook, you might be surprised about what is public on your profile.