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Archive for July, 2018

Women Can’t Meet their Full Potential Until They’re Married

Friday, July 27th, 2018

They don’t have to say the words – we hear it in their tones and see it in their eyes. The subtle questions of whether or not we’re participating in the right activities, so that we can meet the right people,you know –professional, serious minded individuals that can “support a family.” The awkward, ever-present “Let me set you up with my brother’s wife’s accountant so we can all go out together” spiels.

That’s what we hear from friends and family who are just concerned. Because marriage is apparently the only thing that brings happiness and stability to a woman’s life. Sounds oddly similar to monotony and compromised dreams but call it what you want.

Realistically, when given the right match at the right time, marriage has a nice ring to it. But NEWS FLASH: When it comes to life, should “Do you have a 401K?” actually be discussed on a first date? Should we wait for our lives to begin until we’ve met the right partner? Should our opinions be less valid if they’re not backed by a man? Having to repeatedly explain why getting married to then immediately have a family to then quit your job as soon as possible is actually not your top goal in life is exhausting. The responses received are even more exhausting; there’s nothing like the sly… “Yes, that’s what I thought too until I met…” Good for you; no one cares about your unfulfilled dreams and unmet potential.

Sometimes in life we can’t have everything. Life can be a series of tradeoffs. Maybe the choice is between stability and passion or adventure and security. And the truth is that we’re not all going to choose the same way or be provided with the same choices.

But the bottom line is that you should never have to wait to fully live until you’ve found a partner. Every woman deserves equal rights and an equal feeling of fulfillment regardless of her tax marital status.

Does Following the Rules Prevent Progress?

Wednesday, July 18th, 2018

Rule following comes naturally to some. Without rules or guidelines, there is chaos…. Rules have benefits for safety, security and order; for personal integrity and ethics. But, we are all faced with moments when blind rule-following only breeds inefficiency and mind-numbing dullness.

Rarely have innovative ideas followed the so called “rules” of the era. At some point we all naturally begin to understand which rules are incontestable and which are up for debate. Think back to grade school. You were asked to complete busy work every day and those assignments in total made up, let’s say, 10% of your grade –even though they took up majority of your class time. If you had only completed a few of those assignments but aced the tests and projects, you would have saved hours and still gotten an A. But it wasn’t about efficiency, it was about learning to follow the rules.

We’re taught about the vitality of rule following from the very beginning. It’s ingrained in us strongly by parents, teachers, even peers. But is this deep-seated convention inhibiting creative thinking, innovation and efficiency?

While a child is taught that a rule is unavoidable; an adult may identify a simpler process to attain the same or improved outcome. Sometimes the comfort of a rule or a process that is set-in-stone prevents people from even searching for a better way. A commitment to innovation and progress requires some level of openness to changing the game and breaking the rules.

Marketing is like God and First Aid Kits

Tuesday, July 3rd, 2018

Marketing and communications tactics are like God and first aid kits. No one thinks they’re important until something bad happens.

Once the bottom line of a company isn’t looking good, a crisis arises or a competitive advantage is no longer prevailing, companies begin to think, “Huh. We really should’ve invested in marketing or a communications strategy before now.”

In today’s multi-tasking world, speed is everything and employees have more on their plates than they can easily navigate, making survival the priority. While solely focusing on important day-to-day tasks may keep heads above water – all other efforts that fall into the category of “optional” or ‘side of the desk activities’ are generally passed over. Survival mode does the opposite of fostering growth, too. Without resources to spare, whether human or financial, survival mode can become normal without the investment required for forward-moving progress.

It’s common for organizations to realize their need for marketing or a communications strategy and to even have a strategy only to come to realize that they don’t have the resources needed to execute it. But therein lies the question – do they not have the resources or are they simply allocating them to something more “black and white” instead of efforts that may be effective but more complicated to measure?

What if you had purchased a first aid kit before that skiing accident? Timing is everything. It’s never too late to reap the benefits of a newly executed marketing or communications strategy; having a plan in place prior to a product or new business launch is considerably more effective than trying to backtrack and add in a piecemeal strategy.

 We recommend you buy the first aid kit.