Chew on this
Every serving of Piehole is jam-packed with genuine interest and wide-eyed curiosity. Topped with our two-cents' worth.
So open up and say, Aha! That's the Piehole Way.



JamSandwich

Where Style Meets Expertise: Cristofoli Keeling, Inc.

February 28th, 2018

Cristofoli Keeling, Inc. was founded around the idea that style inspires all. A majority woman-owned marketing communications firm established in 1999, Cristofoli Keeling, Inc. was created when founder, Ann Keeling, paired her seasoned design background with a high level of strategic communications experience. For today’s agile business environment, being comfortable with innovation is a prerequisite. Never shying away from exploring new ways to optimize client marketing investments, Cristofoli Keeling, Inc. embodies the entrepreneurial spirit, while leveraging the expertise and professionalism of an established organization.

After years of working in design management for international brand design firm LPK, Ann Keeling was asked to add the management of marketing communications for the firm to her client service role.  She observed that the public relations agencies would consistently position experienced professionals in the pitch process, but after winning the business, the execution would be handled by those less experienced who lacked industry understanding.

After seeing this reality become an unfortunate pattern, Keeling recognized an opportunity in the market to do things better. Vowing to provide clients with not only innovative thinking, but a seasoned understanding of their industry and challenges, Keeling founded the firm and stepped into the role that she continues to maintain today.

As founder and President of Cristofoli Keeling, Inc., clients have described Keeling by saying, “She strikes just the right balance between no-nonsense professionalism and setting a relaxed tone in the work-place.” An advocate for both clients and colleagues alike, Keeling has expanded her marketing communications empire, without ever neglecting her original goal – to provide every client with expert guidance and strategic execution.

Offering clients expertise without ever sacrificing style, Keeling lives by the adage, “Do It Right…Do It Big…Do It with Style.”


Every Job Has One Thing in Common, Work.

February 14th, 2018

“If you love what you do, you’ll never work a day in your life.”

We’ve all heard that saying or something similar repeated to us as we were selecting our career paths. We’ve been encouraged to follow our dreams, to find the thing that makes us so satisfied, that it won’t ever feel like work. Our culture has joyfully embraced the idea that a job is synonymous with a passion.

But that’s not true.

Being passionate about what you do is hugely important, but every job still has one thing in common – work. We’ve all watched people move from job to job or industry to industry in search of a fleeting passion, when in reality, they’re just in search of a job that doesn’t require effort.

Whether it’s a get-rich-quick scheme or simply another childhood aspiration to check off the list, there’s a reason that these narratives rarely play out in the way we’ve envisioned. They’re missing one fundamental ingredient. Sweat equity.

People often find something that they enjoy as a hobby and then attempt to monetize it. Can that be successful? Absolutely. But, they’re turning that pastime into a job, and most likely it was gratifying as a hobby because it was stress-free. So, while they’re monetizing “what they love,” they suddenly have new responsibilities and it’s no longer quite as thrilling.

So instead of chasing a dream that only sounds perfect because no work has been done, consider living your reality. One can dream for years without actualizing anything.

It can be an attractive idea or cop out more accurately, to go from pipedream to pipedream in search of the thing that lights your passion, but eventually everyone has to come to the reality that any worth-while job or goal requires work.


Social Influencers Debunked: Everyone Wants to be the “Cool Kid”

January 31st, 2018

It’s not difficult to understand the draw that social media influencers have. To be human is to understand the desire to be like the “cool kids” and that’s largely the effect that a social influencer has on you. Whether you respect them for their professional success, their athletic achievement, their parenting skills, or their ability to be the most obnoxious contestant on The Bachelor; for some reason you’re watching their stories, liking their posts, and occasionally buying into what they’re selling.

It goes beyond the simple act of an obviously endorsed product, and blurs the lines of what the influencer really likes or what they’re being paid to like. Regardless of your skepticism while viewing their social media, they’ve still been successful because you just saw the hotel they stayed at, the champagne they drank, the swimsuit they bought, and now those brand names will be floating around in your head as you consider your upcoming beach getaway.

The Influence

According to Medium 70% of millennial consumers are swayed by recommendations of their peers buying choices and 30% of consumers are more likely to purchase a product recommended by a non-celebrity blogger.  And Facebook is the most influential social media channel, with 19% of consumer buying decisions being influenced by Facebook posts.

In light of Facebook’s recent shift in newsfeed content, there may be an even bigger space for social influencers to fill. Recently Facebook announced it will revert back to focusing on meaningful social connections with family and close friends instead of content from brands and publishers. But what if an influencer is also a friend? With these newsfeed changes, companies and brands may place more consideration on the impact a “peer” influence can have.

Trendsetter or Irrelevant

 As we know from our days in middle school, being the “cool kid” takes a lot of maintenance. When someone or something “cooler” comes along, you have to set the trend or you’ll be forgotten. Now that social influencers are less of the “game changers” and more common practice, influencers must stay on top of strategy advancement or they will become irrelevant.


“Treat Yo’ Self” With Respect

January 17th, 2018

As women are embracing the “treat yo’ self” mentality more than ever before, the question emerges, what does one truly deserve? Beyond the bottles of wine and cartons of ice cream that we encourage our confidants to clinch when they’re in need of a “pick me up,” what do women actually believe they deserve in this day and age?

As Oprah “brought down the house” at the recent 75th Golden Globes, the world was captivated by the award show that boasted less than subtle support of the #MeToo and Time’s Up movements. While this year in media and entertainment the topic of sexual harassment has become a hot button issue due to the outing of several famous members of society, it’s no secret that these issues are seen in all industries.

These movements have engaged the world because people, women especially, can relate. Having been affected deeply by these historical cycles of abuse and disrespect, many people are pressing into the outlook of change.

So here’s to 2018, the year that women will accept what they deserve and no less, moving beyond having to make up the difference by “treating themselves” when life gets hard. When it comes to what is deserved, women can be quick to embrace frivolous things that make them feel worthier, while disregarding their inherent worth and right to respect in all forms.

But in 2018, maybe that’s beginning to change.


Event Expectations

January 3rd, 2018

When planning the party of a child, every minute is accounted for. An agenda is of the highest importance, knowing that without one­– mayhem ensues…  But at some point in every child’s life, the overly planned party becomes “unpopular” and celebrations develop into open-ended mingling with food and drinks. While most casual events don’t need a blow-by-blow schedule, a skilled host should consider that:

  1. Guests Expect a Plan

Don’t be underprepared. Have you ever visited a friend and upon arrival realized they had nothing planned? Because you were the guest, you had a level of expectation that the host would make the calls when it came to planning.

The same is true at an event. As the host of an event, it’s important to create an atmosphere that allows guests to enjoy themselves because they know the host has taken the reigns. Even if an agenda is subtle it has the ability to improve the experience of every guest.

  1. Your Guests May Not Know Each Other

It’s likely that some of your guests may be coming to an event without knowing other guests. If you know that’s the case, create a casual opportunity for guests to be placed in new conversations. Whether it’s a playful activity or something networking based, it will create opportunities for guests to talk to one another comfortably.

  1. The Unexpected Will Occur

All events will undeniably have something unexpected arise. As an event host, it’s important to confidently make decisions and move on. You can’t prepare for every “what if”, but by boldly leading the event, you will show your guests that everything is in control even in light of unforeseen occurrences.