AVIATRA ACCELERATORS LAUNCHES NEW RETAIL MARKETPLACE FOR WOMEN ENTREPRENEURS
Shared Marketplace Concept Designed to Meet Evolving Needs of Today’s Emerging Women-Owned Retail Brands
CINCINNATI, OH – April 16, 2026 – Aviatra Accelerators, a nonprofit supporting women entrepreneurs across Cincinnati and Northern Kentucky through education, connections and resources, has announced the opening of a retail marketplace at Aviatra’s existing space in Covington. The new retail incubator, dubbed Muse Boutiques, is designed to better support the next generation of women retail entrepreneurs. Spotlighting emerging women-owned retail brands operating within a shared space at below-market rent, the model provides a lower-risk opportunity to test products and retail concepts over a 9-month period.
The new concept reflects what women in retail need today. Designed around the growing trend of smaller-footprint storefronts, the retail marketplace features space for 22 women-owned businesses, each with its own distinct brand within a shared space. Entrepreneurs benefit from built-in support, including shared staffing and streamlined operations that reduce overhead and simplify day-to-day management. The space is staffed five days a week through Aviatra’s collaboration with the Northern Kentucky Community Action Commission’s Senior Workforce Program, while a seamless point-of-sale system enables business owners to monitor sales and inventory in real time.
“The retail incubator is about meeting women entrepreneurs where they are right now. We’re seeing more women build incredible retail brands, but they need flexible, lower-risk ways to get into the market,” said Jill Morenz, CEO of Aviatra Accelerators. “Muse Boutiques is designed to do exactly that - give them an authentic storefront experience combined with the opportunity to test, learn and grow, while surrounding them with the support, community and tools to succeed,” she continued. Women business owners with a Muse Boutiques storefront also receive membership in Aviatra’s community of like-minded women entrepreneurs, access to classes, coaching and business support through the Aviatra Incubator, as well as classroom and event space.
Muse Boutiques, located at Aviatra Accelerators, 112 W. Pike Street in Covington, features emerging women-owned retail brands - from books and fashion to food and handmade gifts - in a shared, experiential shopping environment. Hours are Wednesday through Sunday, 11:00am – 7:00pm.
A limited number of dedicated retail spaces remain. For more information, or to inquire about securing space in Aviatra’s shared retail marketplace, visit https://www.aviatraaccelerators.org/muse. Muse Boutiques is made possible in part by generous grants from the Carol Ann and Ralph V. Haile, Jr. Foundation and Duke Energy.
About Aviatra Accelerators
Celebrating sixteen years of supporting women on the rise to find the power to soar, Aviatra Accelerators, a 501(c)3 non-profit organization, exists to empower women entrepreneurs, providing education, coaching, mentoring, networking, and access to capital. Aviatra’s programs are tailored to meet the needs of women entrepreneurs at all stages of the business cycle. With a presence in Cincinnati, Northern Kentucky and Dayton, Ohio, Aviatra Accelerators has helped more than 6,000 women entrepreneurs create over 15,000 jobs and receive millions in funding, and its alumnae have generated a cumulative total of over $1 billion in earned revenues. For more about Aviatra and its women entrepreneur success stories, visit https://aviatraaccelerators.org.
# # #